The Guide To Using a Podcast to Create Great Content

The heart of each site is its content. This is such an important element in the life of the resource that site owners are willing to pay big money for the best ideas, to try new and new strategies, attracting users in many different ways. Multimedia content, in particular, audio and video podcasts today is at the peak of their popularity, so let’s learn how to integrate these tools into your content strategy in the most efficient way.

Why Do You Need to Use Podcasts: Favorable Statistics

Every year interest in reading texts fades away. More convenient, fast and effective methods of delivering information are replacing textual content. The following numbers talk about this and this means that you should necessarily use podcasts to stay in touch with your users or clients. According to Podcast Insights:

  • Half of Americans listen to podcasts. Can you imagine what target audience you can reach?
  • Podcast listeners are educated and solvent. In average, their annual income is more than $75,000. Make them an offer they are waiting for, and they will be able to pay for your goods or services.
  • They like to follow companies and brands on social networks.
  • 69% of podcasts users say that podcasts ads are useful for them to discover new brands, goods or services.

How to Use a Podcast to Increase Engagement of Your Users

Here are the rules you should follow to make your podcasts really engaging and increase the loyalty and awareness of your target audience.

Develop the Content Plan

Starting to create podcasts simply because you heard that this is a “cool idea” is not a plan. If you want to use them as another kind of content and fit podcasting into your content strategy, you need to think about all the details. Define your goal, the frequency of podcasts and come up with ideas for at least the first ten recordings.

Make Your Every Podcast Vivid

A podcast is not a page from a book. It should be a living story about you, about the company, about your values, missions, employees, plans, etc. Today’s customers and listeners want to know what is going on behind the scenes of business processes and whaT persons are responsible for it.

Find Out the Pain Points of Your Target Audience

There is only one way to get visitors to listen to you again and again and to contact you for help. You need to know what really bothers them, and offer a solution, both through informational content and through your products and services.

Come Up with Catching Headings

Moreover, your heading should not only be catching; they should reflect the essence of the topic you are talking about. If your title and the content of the podcast doesn’t constantly coincide, the listeners will understand this very soon.

Double Check Your Grammar and Spelling

You should not only know the topic about which you are talking, but also sound competently from a linguistic point of view. Therefore, read your text out loud before recording, find weaknesses and correct them. The best option is to ask a professional editor to help, as well as use reliable business translation services if you are dealing with a foreign language.

Make Sure That Your Podcast Fits Professional Level

The success of the podcast is guaranteed by its professional creation. The professional creation of a podcast should be understood as its preparation with the involvement of narrow specialists, as well as with the use of special equipment. So, it is better not to record audio podcasts yourself, but by inviting a stage speech specialist, and his voice should be recorded not on an ordinary amateur voice recorder, but on professional recording equipment that will ensure the purity and high quality of the sound.

Thus, podcasts are one more great tool to get in touch with your visitors. Be sure to keep them interesting, vivid and professional, and potential customers will begin to search for them independently and wait for every new recording.

Top 4 Reasons Why YouTube Videos Need Transcription

Unfortunately, most YouTubers undervalue the importance of video transcription. They wrongly believe that no one reads the text under the videos. But in fact, some viewers find video transcription extremely useful.

And if you want to get more subscribers to your YouTube channel, you should transcribe your videos. If you have any doubts, read this article to learn more about the benefits of video transcription.

Reason #1 – Make your content accessible for everyone

Did you know that approximately one in 20 people in the world is “functionally deaf” or hard of hearing? Did you know that almost 1,000,000 Americans are deaf? These statistics is a sad reality about today’s world.

Unluckily, deaf people face lots of issues not only in real life but also online. For instance, they can watch only those YouTube videos, which were transcribed to text.

It’s unfair that deaf people can’t use any content they like, isn’t it? And if you want to make your content accessible for everyone, you should use video transcriptions.

Reason #2 – Engage non-native English speakers

Some non-native English speakers have poor language listening skills. They can’t clearly understand what people in the video are talking about. It’s much easier for them to consume textual content than audio and video content.

For this reason, English learners find video transcription extremely useful. When they hear an unfamiliar word, they feel frustrated. But when they see an unknown word in the text, they can translate it using online dictionaries and other tools.

If you believe that your YouTube channel might be interesting for people, who are not fluent in English, you should transcribe your videos. It will help you to get more views and more subscribers.

Reason #3 – Attract foreign viewers

The great news is that you can also turn viewers, who don’t speak English at all, into your subscribers. You just need to transcribe your video to text and after that translate text in a chosen language.

Let’s say you are a travel blogger from the United States. Currently, you live in Nicaragua and produce content, which is interesting not only for American travelers but also for locals, who speak Spanish.

In this situation, it will be a wise decision to utilize online translation services and create a Spanish version of a video transcription. It will allow you to draw the local viewers’ attention to your channel and increase your income from YouTube.

Reason #4 – Optimize your video for search

Video transcription is a great tool to optimize your video content. It helps to lower the bounce rate and to increase traffic. Also, it’s worth mentioning that video transcription allows getting higher search rankings on both YouTube and Google.

Naturally, if you make your video content accessible to every user, you get more views and increase watch time. That’s all you need to grow your YouTube channel, isn’t it?

Three ways to transcribe YouTube videos

Has this article convinced you that video transcription is extremely important for your YouTube Channel’s growth? Now you just need to choose in which way you will complete the transcription process:

  • Utilize app with in-built automatic speech recognition technology
  • Get assistance from human transcriptionists
  • Use a combination of two approaches: hire a transcriptionist to edit automatically transcribed texts

Wrapping it up

As you can see, video transcription is an essential instrument for every YouTube blogger. If you want to get more subscribers and more views, don’t hesitate to use this simple, yet effective tool in practice. You can be sure that one beautiful day your efforts will bear fruit, and you will become a world-famous YouTuber.