The heart of each site is its content. This is such an important element in the life of the resource that site owners are willing to pay big money for the best ideas, to try new and new strategies, attracting users in many different ways. Multimedia content, in particular, audio and video podcasts today is at the peak of their popularity, so let’s learn how to integrate these tools into your content strategy in the most efficient way.
Why Do You Need to Use Podcasts: Favorable Statistics
Every year interest in reading texts fades away. More convenient, fast and effective methods of delivering information are replacing textual content. The following numbers talk about this and this means that you should necessarily use podcasts to stay in touch with your users or clients. According to Podcast Insights:
- Half of Americans listen to podcasts. Can you imagine what target audience you can reach?
- Podcast listeners are educated and solvent. In average, their annual income is more than $75,000. Make them an offer they are waiting for, and they will be able to pay for your goods or services.
- They like to follow companies and brands on social networks.
- 69% of podcasts users say that podcasts ads are useful for them to discover new brands, goods or services.
How to Use a Podcast to Increase Engagement of Your Users
Here are the rules you should follow to make your podcasts really engaging and increase the loyalty and awareness of your target audience.
Develop the Content Plan
Starting to create podcasts simply because you heard that this is a “cool idea” is not a plan. If you want to use them as another kind of content and fit podcasting into your content strategy, you need to think about all the details. Define your goal, the frequency of podcasts and come up with ideas for at least the first ten recordings.
Make Your Every Podcast Vivid
A podcast is not a page from a book. It should be a living story about you, about the company, about your values, missions, employees, plans, etc. Today’s customers and listeners want to know what is going on behind the scenes of business processes and whaT persons are responsible for it.
Find Out the Pain Points of Your Target Audience
There is only one way to get visitors to listen to you again and again and to contact you for help. You need to know what really bothers them, and offer a solution, both through informational content and through your products and services.
Come Up with Catching Headings
Moreover, your heading should not only be catching; they should reflect the essence of the topic you are talking about. If your title and the content of the podcast doesn’t constantly coincide, the listeners will understand this very soon.
Double Check Your Grammar and Spelling
You should not only know the topic about which you are talking, but also sound competently from a linguistic point of view. Therefore, read your text out loud before recording, find weaknesses and correct them. The best option is to ask a professional editor to help, as well as use reliable business translation services if you are dealing with a foreign language.
Make Sure That Your Podcast Fits Professional Level
The success of the podcast is guaranteed by its professional creation. The professional creation of a podcast should be understood as its preparation with the involvement of narrow specialists, as well as with the use of special equipment. So, it is better not to record audio podcasts yourself, but by inviting a stage speech specialist, and his voice should be recorded not on an ordinary amateur voice recorder, but on professional recording equipment that will ensure the purity and high quality of the sound.
Thus, podcasts are one more great tool to get in touch with your visitors. Be sure to keep them interesting, vivid and professional, and potential customers will begin to search for them independently and wait for every new recording.